Miriam Berretta
Areas of expertise
- Economia e Management per le imprese di viaggi
- Economia e Management delle imprese ricettive
- Pricing e Revenue Management
- Iva 74 ter per le agenzie di viaggio
- Analisi dei costi per le imprese turistiche
- Activity Based Costing (ABC)
- Balanced Scorecard (BSC)
Professional experiences
- Incipit Consulting - Socio Fondatore (da maggio 2014)
- Università di Pisa - Professore a contratto (a.a. 2014/2015)
- Centro Studi sul Turismo (Assisi) - Docente Ricercatore (luglio 1989 -aprile 2014)
- Università degli studi di Perugia - Professore a contratto (a.a. 2000/2001 - a.a. 2012/2013
- Consorzio NETTUNO Docente Video (a.a. dal 2000/2001 al 2008/2009)
- IPC (Istituro Professionale per il Commercio) Pascal Perugia -
incarico per l'insegnamento di "Informatica Gestionale" e incarico di
esaminatore interno per gli esami di stato di fine anno (1988/1989)
ACTIVITIES
Coordinamento
- Dal 2004 al 2014 –tutti gli anni ha coordinato una giornata di
incontro (Stage Day) con operatori nazionali e internazionali del
settore turistico per facilitare le opportunità di stage/job per gli
studenti dei corsi CST
- 2011-14 I, II, III e IV edizione del Master internazionale di I
livello in “Comunicazione e management per il settore turistico” in
collaborazione con l’Università degli straniero di Perugia
(coordinatrice per le parti di competenza del CST)
- 2013-14 – corso per “Esperto in promozione del territorio con l’utilizzo di nuove tecnologie” a Bolzano
- 2012 – Corso in Management dell’ospitalità e web marketing – Matera in collaborazione con Pragma
- 2012 – Week-end formativi sul turismo-Assisi
- 2012 Master internazionale di I livello (II edizione) in
“Comunicazione e management per il settore turistico” in collaborazione
con l’Università degli straniero di Perugia
- 2009-2010 – corso di Alta Formazione in Hospitality Management per giovani albergatori Federalberghi
- 2009 – corso di aggiornamento per agenti di viaggio – Trento
- 2009 – corso di aggiornamento per Direttore d’albergo
- 2008- 2009 - Corso di preparazione per l’esame da direttore tecnico di agenzia di viaggio – Bolzano
- 2008 – Corsi di aggiornamento per albergatori–Lodi, Mantova e Cagliari
- Committente: Isnart
- 2008 – Corso per imprenditori “Quality hotels: seminari di aggiornamento” - Perugia
- 2008 – Corso di alta specializzazione in “Management dell\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'ospitalità turistica”, Trapani
- 2008 – Corso per operatori “Percorsi Formativi per lo sviluppo di
una “cultura della qualità”nel settore turistico” - Napoli, Avellino,
Caserta, Benevento, Salerno
- 2007 – Seminario per imprenditori “Agriturismo: promuovere e commercializzare prodotti di nicchia”, Avellino
- 2007 – Seminario per imprenditori “I turismi dei giovani: il turismo scolastico”, Cosenza
- 2006 - 2007– Master universitario in “Destination Tourism Management”, Assisi
- 2003 -2004 – Progetto “Management Hospitality, Trapani
- 2003 – Corso per “Impiegato di agenzia di viaggio”
- 2003 – Corso per “Impiegato di agenzia di viaggio”
- Committente: CRFP – Giulio Pastore” Oristano
- 2001 – corso di aggiornamento “Il budget come meccanismo di
regolazione della partecipazione e integrazione del sistema
organizzativo aziendale – CIT Roma
Tutoraggio
- Maitre a Manger – inglese per l’accoglienza e Business English,per CST, 2014
- Vitattiva 3 – Saperi Utili - corso Inglese: parto da zero per Sustenia, 2013
- Vitattiva 3 - Io e gli altri: comunico in modo efficace!” per Sustenia, 2013
- Corso di Alta Formazione in Hospitality Management per giovani albergatori Federalberghi per il CST, 2009-2010
PUBLICATIONS
Articoli
-
Berretta M., Desinano P., Minuti M.S., Schiaffella E., Sfodera F.
(2000), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Yield Management. Uno strumento innovativo per la gestione dei
ricavi nelle imprese turistiche\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in Economia & Management (marzo),
pp. 73-90.
- Berretta M. (1999), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Lo Yield management nel settore aereo\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", Turistica, n.1, pag 99-112.
Saggi in raccolte
-
Berretta M. (2010), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Il pricing in Hotel\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" in Desinano P. (2010), Hotel Revenue Management, Franco Angeli, Milano, pp. 33-46.
- Berretta M., Fiorucci O.N., Gigli F. (2009), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Territorio lento delle
Terre dell\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'Olio e del Sagrantino\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\" in CST (2009), Sviluppo turistico e
territori lenti, FrancoAngeli, Milano, pp.
- Berretta M. (2009), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"La determinazione del prezzo per le imprese
turistiche\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in Dall’Ara G. (2009) (a cura di) Le nuove frontiere del
marketing nel turismo, FrancoAngeli, Milano, pp. 230-61.
- Berretta M. (2002), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"La determinazione del prezzo per le imprese
turistiche\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in Dall’Ara G. (2009) (a cura di) Le nuove frontiere del
marketing applicato al turismo, FrancoAngeli, Milano, pp. 235-55.
- Berretta M. (2000), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"I processi aggregativi nel comparto
dell’intermediazione turistica\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in CST (2000), Le agenzie di viaggio:
modelli di aggregazione, FrancoAngeli, Milano, pp.
- M. (1996), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Evoluzione del controllo di gestione: dai sistemi
tradizionali all’Activity Based Costing (ABC)\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in Lupidi M. (1996),
Elementi di economia aziendale e contabilità per le imprese turistiche,
FrancoAngeli, Milano, pp.
- Berretta M., (1992), \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\"Una proposta di budget per le agenzie di
viaggio\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\", in AA.VV., Problematiche e tendenze nel turismo: Orizzonte
1992, FrancoAngeli, Milano, pp. 259-94.
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